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The Institute of High education of Paris offers different types of trainings and Certifications. Our diplomas are accredited by the Mercure International University Foundation. 

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The Institute of High Education of Paris, is a Private Institution of High Education that offers different types of Certifications related to different fields Discover our Diplomas

Professional Training

IHE Paris offers trainings related to the Management, Marketing, Commercial & Financial fields...

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MBA Marketing

OBJECTIVES OF THE MBA MARKETING

This master's degree trains specialists to master all marketing issues:Identify new needs, know the buy & sell behaviors and analyze the sales and implementing a coherent and relevant marketing strategy.

The MBA Marketing allows developing the following skills:

Market Studies (Surveys, Samples, Statistical Analysis and Reports)

Marketing Plan (Preparation and implementation)

Implementation of promotional and sales campaigns

TOPICS MBA MARKETING 1

S1

International Strategies

Management Control & Performance Management

Human Resources Marketing

Business plan & Start-up

Management Project

Management of Information System

Business English 1

Marketing Service

Business Law

Human Resources Management

Pedagogical Training: European Construction and Policies

S2

Distribution strategy

Change management

Marketing Communication

Cross-culture Management

International Negotiation

Business English 2

Digital Marketing

International Marketing

Individual Projects

Oral (GO)

TOPICS MBA MARKETING2

S1

English

Research Methodologies

E-business

Marketing relations

Economic Intelligence

Merchandising and Mass Distribution

Strategic Marketing and International Trade

Performance Management (Sales Force)

S2

Internship

Individual project

Oral (GO)

Dissertation & Defense

SUBSCRIBE

The MBA MARKETING develops the transversal skills and capacities of analysis and synthesis, organization, coaching and motivation of a team.

Open Enrolment

inscription à IHEPARIS

BBA

BACHELOR OF BUSINESS ADMINISTRATION

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MBA

Master of Business Administration

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DBA

Doctorate of Business Administration

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The Institute of High Education of Paris is a member of :

AUI
EFMD
EAIE
AACSB
ECBE