Study of Consumer Behavior:Implicit & Explicit Attitudes
Author: (Jean-Pierre Mathieu for the French version)
Behavior and personality differs from one person to another and what support these differences and details and makes a person unique is a large combination of perspectives and mindsets that are constructed through different visions to the word. In this course we will determine the concepts of explicit and implicit behaviors of the consumer and we will study the appropriate methods to measure the Pros & Cons of each in an aim to unscramble the Consumer attitude.
Conscious and non-conscious behavior, implicit association test, decision making process, Pros & Cons...
How do we know someone's attitude toward a particular subject? How do we control and involve in decision making? How can we determine to which point the customer is aware of ideas influencing his choice? How can we define the consumer attitude towards Innovative Brand Extensions? Read More